Dear Tech Vendors…Higher Education is ALL the Verticals

“Higher Education isn’t a vertical. It’s ALL verticals”

Some campuses are more akin to small cities, or small cities within a larger city, all with different leaders.

Many different colors and sizes of Stacking dolls that fit inside each other
Verticals inside verticals inside verticals

A simple example… healthcare

x-ray of hand giving the OKAY sign
Higher Education schools have hospitals too

How about public safety?

2 people sitting across from each other at table with laptops
Do you have users who eat, sleep, live at the workplace?

Users who live & sleep at the “office”?

Higher Education vs K-12

And before you think at least that’s an easy line to draw between Higher Education and K-12…. some universities operate or have affiliations with K-12 schools too….like this one.

Higher Education vs Higher Education

Even within Higher Ed, the difference between schools’ needs is massive.

Don’t sell me a product that dies when I need to look for something that one of my 100,000 users did 18 months ago. I don’t care that you told me it worked for that other school with 500 users.

Who’s in charge?

Is it a public or private institution? Is it a university system, or a single campus entity? Central IT or distributed or both?

gavel on white marble background
Who’s in charge……who has the gavel?

Vendors should ask questions ahead of time, because even though they might make a single sale, it still might not result in a happy customer.

Get connected

Higher Education people talk to each other... a lot.

All the things meme saying “Higher Education is All the Verticals”
Higher Education really is all the verticals

ALL THE THINGS

  • Higher Education is all the verticals, all the time.

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Cloud stuff, data, analytics; Google, Internet2 Advisory Boards & working groups. Higher Ed IT since 2002. @techupover and @usaussie on twitter

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Nick Young

Nick Young

Cloud stuff, data, analytics; Google, Internet2 Advisory Boards & working groups. Higher Ed IT since 2002. @techupover and @usaussie on twitter

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